The NFL Ratings Sinkhole Just Got Deeper

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It couldn’t happen to a nicer league. Really. Now that the weekend tallies are in, it looks like the ratings for the National Football League’s playoffs have sunk some more.

There’s playoffs this year? Really? Huh, imagine that.

The Wild Card round two weekends ago saw ratings drop 13% over last year (and the games were pretty crummy). Then last weekend, for the divisional playoff games, ratings for all four games fell to their lowest point in almost a decade, according to NBC.

The good news, if there is any, comes from the fact that the 21.8 rating generated by the Saints-Vikings in the late afternoon/early evening slot was only 0.1 lower than the 21.9 for Steelers-Chiefs last January, even though that game was played in prime time. The bad news is that the apples-to-apples comparison — the late-afternoon Sunday game between the Packers and Cowboys — churned a 28.2.

The Jaguars-Steelers game played at 1:05 p.m. ET posted a 20.4, the lowest overnight rating in that window in 15 years.

For the Saturday games, the 17.4 rating coming from Falcons-Eagles was down from last year’s 18.3 from the Seahawks-Falcons contest; that’s the lowest since Ravens-Titans in that same spot drew a 17.0 in early 2009. The 16.6 overnight for the Titans-Patriots game on Saturday night was the lowest since Cardinals-Panthers in early 2009.

And in an amazing twist, there are actually people watching the Not For Long National Felons League. Many of us on the fruited plain quit the habit years ago when the football people mooned us and decided we weren’t worthy of a team in one of the nation’s top 20 television markets.

Sorry, but given the virtue signaling and lack of respect coming from the players and being tolerated by the ownership is pretty unforgivable. Americans are finding other things to do when the NFL dominates the airwaves. Other sports are getting a second look, and a lot of yard and housework is getting done. That the billionaire boys club is losing money because of their own choices is not our problem.

As for the Superbowl, some of us will wait for the commercials to be put on youtube.

About the Author

Cultural Limits
A resident of Flyover Country, Cultural Limits is a rare creature in American Conservatism - committed to not just small government, Christianity and traditional social roles, but non-profits and high arts and culture. Watching politics, observing human behavior and writing are all long-time interests. In her other life, CL writes romance novels under her nom de plume, Patricia Holden (@PatriciaHoldenAuthor on Facebook), and crochets like a mad woman (designs can be found on Facebook @BohemianFlairCrochet and on Pinterest on the Bohemian Flair Crochet board). In religion, CL is Catholic; in work, the jill of all trades when it comes to fundraising software manipulation and event planning; in play, a classically trained soprano and proud citizen of Cardinal Nation, although, during hockey season, Bleeds Blue. She lives in the Mid-Mississippi River Valley with family and two cute and charming tyrants...make that toy dogs.

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