Curry Says NO To Nike After Nike Rejects Religion
Steph Curry is a 3 time NBA All- Star. He holds the record for regular season 3 pointers made. He was also the 2015 MVP. None of that, however, is what is most important to him.
Above all else, Curry professes to be a Christian. He holds that title higher than any the league has given him.
He frequently expresses his faith in the court by tapping his chest in the area of his heart and then pointing skyward. It symbolizes that he has a “heart for God.”
In the MVP speech Curry gave he said “People should know who I represent and why I am who I am, and that’s because of my Lord and Savior.”
The tattoo on his wrist is the bible verse 1 Corinthians 13:8 written in Hebrew.
So it should have come as no shock to Nike that Steph wanted to represent his faith on a shoe that would bear his name.
Apparently, though, this was unacceptable to the company. The deal they offered did not allow for religious expression.
Rather than take the money and the fame that goes with being represented by such a popular brand, Curry declined.
Instead, he inked an agreement with Under Armour. The first shoe they collaborated on was called the Curry One.
It features the numbers 4:13 on the tongue. They represent the scripture Philippians 4:13 “I can do all tings through Christ who strengthens me.”
Down the side they are emblazoned with the word “charged.” The tag line for all the Steph Curry shoes in the Under Armour line is “Charged by belief.”
“Charged by belief has a lot of meaning.” Steph said in an interview. “It matches with the Under Armour story, being an underdog and having to build from the ground up. It is also about my faith and the belief in my game, despite what others might say.”
The newest release, the Curry Two still carries the “charged” theme. These have the term “Iron sharpens iron” on the tongue. This references the verse Proverbs 27:17.
Under Armour has a full Steph Curry line available. It includes t-shirts with the saying “I can do all things.”
The company is reaping the profits of what they have sown. Basketball footwear sales for the company went up 754% (that is not a typo) after they released the Curry line. The shoes are sold out in most sizes on the UA site.
Looks like Steph standing up for his faith became the answer to Under Armour’s prayers.
© 2016 Vianna Vaughan
source: Western Journalism